Currently selected
Classic cheeseburger
With fries · $12.50
A kinder nudge at checkout
Keep your order.
Change who it helps.
For people ordering lunch online: compare your meal with a satisfying plant-based alternative, then choose freely. Every animal matters, and this small switch can make room for them.
Your cart · demo order
One lunch, two ways
Comparable option
Smoky bean burger
With fries · $11.00
01See a fair comparison
One familiar meal, one close plant-based alternative.
02Decide for yourself
Switch, stay, or come back later. The choice is yours.
03Measure privately
Only a count on this device helps test whether the nudge works.
This is a small interactive prototype inspired by research on menu ordering and plant-based defaults. Read the open research paper.